Top Priorities for Black-Owned Small Businesses
We also ran what we call a “dominance analysis” to see which of the factors that we asked about most influenced the perceptions black business owners had of their local governments. Black small business owners told us that the three most important factors to them when evaluating their local government were the presence of helpful training and networking programs, easy to understand tax regimes, and licensing rules that were easy to follow and well enforced.
This is similar to what we saw in our overall results, where training was also seen as a top priority. Like skilled entrepreneurs everywhere, Black small business owners can benefit a lot from the opportunities that come when a city or civic organization offers programs to help them learn how to succeed in their business or meet fellow entrepreneurs. Austin’s excellent training programs — the city earned an A+ on this dimension — helped it achieve the best rating by Black-owned businesses.
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